What equipment do you need for takeaway coffee? Takeaway coffee: detailed plan for opening

The article examines the features of compiling business plan for opening takeaway coffeetogo. Consumption coffee in Russia is increasing every year, with particular growth noted in the “ with myself" This is due to the acceleration of the pace of life of the population. This area is actively developed in the USA and other foreign countries. High level competition is not an obstacle to making a profit.

To do this you will need to create business plan. IN coffee to go business plan the project concept is described and justified. With the help of such a document, you can get a loan from a bank for additional financing.

Key features of a business plan for opening a takeaway coffee to go with xls calculations

Features of a Takeaway Coffee Business Plan

One of the main stages in the process business planning coffee to go is to study the demand from the population for this type of service. Since the circle of consumers is limited, before opening you should study the number of potential customers and their preferences

In addition, you should focus on calculating the efficiency and return on investment, as well as the profit forecast.

A well-designed marketing plan business plan an integral part of the launch coffee to go.

Description

Files

main idea coffeetogo is that the coffee shop agrees business plan there are no seats or a minimum number of them. Clients buy a drink and take it with them to work, school, or a walk so as not to waste time drinking it on the spot.

The most popular coffee drinks are:

• Americano;
• Cappuccino;
• Latte;
• Mochaccino;
• Hot chocolate;
• Cocoa;
• Raf and others.

Syrup, cinnamon, whipped cream or marshmallows can be added to drinks for an additional fee.

Apart from selling coffee to go, V business plan trade in the following related products can be envisaged

• Milkshake;
• Sweets and desserts;
• Sandwiches;
• Muesli bars, etc.

1 – Summary

1.1. The essence of the project

1.2. Investment volume for discoveries takeaway coffee to go with xls calculations

1.3. Work results

2 – Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 – Market

3.1. Market size

3.2. Market dynamics

4 – Staff

4.1. Staffing table

4.2. Processes

4.3. Wage

5 – Financial plan

5.1. Investment plan

5.2. Financing plan

5.3. Takeaway coffee sales plan to go with xls calculations

5.4. Spending Plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 – Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of takeaway coffee to go with xls calculations

7 – Conclusions

Business plan discoveries takeaway coffee to go with xls calculations is provided in MS Word format - it already contains all the tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section to suit you.

For example: if you need to change the name of the project or the region where the business is located, this can be easily done in the “Project Concept” section.

Financial calculations are provided in MS Excel format - the parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all the tables, graphs and diagrams.

For example: if you need to increase your sales plan, then just change the sales volume for a given product (service) - the model will recalculate everything automatically, and immediately all the tables and diagrams will be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A special feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model to suit themselves.

Rates

Reviews from our clients

Feedback on the business planopening a mini-bakery in a small town

We received a loan from Sberbank for 4 million rubles, opened a mini-bakery in our town. The work of the experts was immediately noticeable; the business plan is easy to read and contains a complete the financial analysis: forecast of investments, income, expenses, calculation of the break-even point and risk assessment - as a result, it was tested by the bank.

Kupidonova L.M., Owner of the mini-bakery “Señorita”

Feedback on a business plan for opening a restaurant

A fairly complete and clear business plan , clear, logical formulas, accurate assessment of the project’s payback. As a result, we attracted investments in the amount of 35 million rubles and were able to open a restaurant.

Nikolaev M.M., Director of White Tower LLC, Astrakhan region

Feedback on a business plan for opening takeaway coffee to go

We bought a ready-made business plan on the website. It is distinguished by reasonable planning of the revenue and expenditure side of budgets, calculation of payback, everything is clear and understandable. AND you can make edits if necessary. We ordered a ready-made business plan for our own needs, and were pleased with the result.

Lyudmila Koroleva, Rostov-on-Don

Feedback on a business plan for opening a catering canteen with 50 seats from scratch

Opening a canteen from scratch is very expensive, so we needed a loan. To get a loan, the bank needs to provide a business plan. This was the right decision, since we received a good plan and on time. As a result, a loan of 37 million rubles (for 4 years) was approved.

Alexey Mikhailovich Moskovin, individual entrepreneur, Tver

Feedback on a business plan for opening a pancake kiosk on wheels

The business plan was carefully tested by investors, and as a result we received investments worth 12 million rubles. Very high quality work, meticulous calculations and stylish design of the project.

Alexandra Menshikova, Nizhny Tagil

Feedback on a business plan for opening a takeaway coffee shop

In order to properly organize the system of work of newly opened sales points coffee to go, it was decided to draw up business plan. We learned from our partners about Plan-Pro and the opportunity to immediately purchase a ready-made document. Downloaded on the same day. Using the information and calculations contained therein, the optimal operating model was determined. We also used the business plan for negotiations with investors. They noted our professional approach to business and provided 24 million rubles. investments.

Shchepov Grigory Andreevich, Nizhny Novgorod.

The situation on the coffee market

As mentioned above, when forming a business concept coffee to go V business plan You should conduct a detailed analysis of the market and identify not only the main competitors, but also study the level of demand.

It has already been noted that competition in the market coffee to go high and presented according to business plan next

• Similar points;
• Coffee shops;
• Cafes and restaurants;
• Restaurants fast food.

In addition, you will need to convince your target audience that it is better to purchase coffee from you than to prepare it yourself by buying instant coffee or using your own coffee machine. In this case, we can talk about such advantages as

• The best taste and aroma;
• Possibility of adding syrups;
• Convenient glass;
• High-quality composition.

The target audience coffeetogo V business plan divided into the following main groups

• Office workers;
• Students;
• Freelancers;
• Young mothers walking with children;
• Car drivers.

The average age of clients is 25-27 years. To attract them you will need to create competitive advantage, which may be

• Convenient location;
• Low prices;
• Good quality;
• Responsive staff;
• Attractive design;
• Availability of a bonus system;
• Large selection of related products;
• Possibility of cooking according to individual wishes, etc.

Advantages and disadvantages of business

Before you open coffee to go, you should weigh all the positive and negative aspects of this business format. In accordance with business plan the main advantages are

• Relevance and popularity among the population;
• There is no need to purchase a large amount of equipment and maintain a whole staff of employees;
• Relatively small initial investment;
• No additional approvals from regulatory authorities are required;
• High profitability;
• No seasonality factor.

IN business plan, also, risks in organizing coffee to go

• High level of competition;
• The need to ensure constant customer flow to make a profit;
• Quality directly depends on the professionalism of the employee;
• The importance of choosing the optimal location.

By the way, you can sell not only coffee for takeaway, but also, for example, sushi. contains reasonable calculations of the payback of such a startup, as well as potential revenue, costs, profits, etc.

We are opening a point selling coffee to go

To open coffee to go you will need to go through the following main steps provided business plan

1. Registration as legal entity or individual entrepreneur, tax registration, choice of taxation system;
2. Determining the location and concluding a rental agreement;
3. Purchase and installation of equipment;
4. Selection, hiring and training of personnel;
5. Purchase of products;
6. Conducting an advertising campaign;
7. Opening point.

Initial Investment in Takeaway Coffee

The final amount of initial investment in coffee to go depends on the chosen concept and the scale of the project in accordance with business plan. average value investments will range from 5 to 50 million rubles. The following main cost items are identified:

• Rent - xxx rub.;
• Business registration – xxx;
• Purchase of equipment – ​​xxx;
• Product purchases – xxx;
• Repair and construction works– xxx;
• Marketing activities – xxx;
• Stock Money- xxx.

As additional sources of financing, you can attract investments or apply for a bank loan. In any case, you will need a professionally written business plan. Already ready-made business plan coffee to go You can download right now by clicking on the link below. It contains everything calculations and financial model in the format . xls . It structures the information in such a way that you can immediately begin implementing your idea.

Choosing a place and equipment for coffee to go

A big role in the success of the sales company coffee to go plays an advantageous location. The maximum flow of the target audience should be ensured. For this, in business plan the following options are proposed

• Large shopping center;
• Historical part of the city;
• Near universities;
• Close to office and business centers.

Before you decide on meth. Make sure there are no direct competitors around.

According to business plan you can choose the type of future point coffeetogo. This could be a constructed island or a separate room.

To equip you will need to purchase

• Coffee machine;
• Fridge;
• Showcase;
• Mixer;
• Milkman;
• Juicer;
• Cash register and terminal for cashless payment;
• Furniture;
• Computer.

Options for promoting takeaway coffee

In marketing terms coffee to go business plan The following activities are planned to attract the attention of the target audience

• Creation of groups on social networks;
• Distributing leaflets near the location;
• Creation of a bonus system and loyalty programs;
• Arranging delivery to the office;
• Creation of bright signs and signs.

Coffee to go business plan financial plan

For creating financial plan business plan you will need to make a forecast of key performance indicators coffee to go, such as profit, costs, revenue.

Current expenses point

• Rent – ​​xxx rub.;
• Utility payments – xxx;
• Tax deductions – xxx;
• Marketing and advertising – xxx;
• Employee salaries – xxx;
• Product purchases – xxx.

Total monthly costs coffee to go will be from xxx rub. according to calculations business plan.

Monthly income

Revenue is generated through sales coffeetogo and other related products. Its amount according to business plan will be from xxx rub. per month. Profit is calculated at the level of xxx rub. monthly.

Hiring staff for coffee to go

Point of sale coffee to go in accordance with business plan does not require a large number of personnel. Two employees are enough, one of whom will take orders and payments, the other will prepare drinks.

Takeaway coffee financial model structure

The financial model is a separate file in MS Excel format - essentially it is
a separate product designed for business planning and calculation of all its
indicators. Each of the parameters of the financial model can be changed manually.
There are no macros in the financial model. All formulas are transparent and accessible to
changes.

In the process of working on a business plan, we review dozens of different sources
information. This includes data from equipment suppliers, industry portals, interviews with market experts, and official statistics - such systematic data analysis provides a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc. .

Download a ready-made business plan for coffee to go with financial calculations and an Excel financial model

Business in format coffee to go easy to create and manage. The main difficulty according to the business plan is to attract maximum quantity customers and winning their loyalty.

To do this, a marketing plan is drawn up and a competitive advantage is formed within the framework of business plan. Ready coffee to go business plan you can download right now. Download link below. We included everything in it necessary information and calculations so that you can attract additional financing from banks and investors. At your request, we draw up an individual turnkey business plan.

According to business plan key success factors coffeeto go is high quality products, low prices, advantageous location and a good marketing strategy.

The easiest way to start a takeaway coffee business is to buy.

But if you still want to do it yourself, we offer you step-by-step instructions from an expert at Coffee In.

The business of selling takeaway coffee is quite profitable: it requires minimal start-up and ongoing costs, while it is high-margin and quickly pays for itself. It is believed that opening an express coffee shop is not at all difficult, and therefore yesterday’s and even current students with no experience often take up the business entrepreneurial activity. But quite often completely different stories happen in this area.

Before the opening of the first Coffee point In we already had experience in business, in the b2 segmentb, but wanted to work with a wider audience. Therefore, we came up with the idea to enter the express coffee shop industry.

To begin with, we analyzed competitors in the Chelyabinsk market, there were about ten of them at that time, and many of them-network. Some players had 8-10 points.

The takeaway coffee industry is often highly competitive. Moreover, coffee is not always a popular drink, because in fact few people understand it. There are cities in which it is difficult to succeed in this area. For example, in Kazan they prefer tea, and in Chelyabinsk the most popular outlets are shawarma shops. All this can affect the success of a business, and therefore, before investing in opening a takeaway coffee, you need to study the market.

I constantly buy coffee at express coffee shops, so I often went to competitors and knew roughly how they work. I talked a lot with baristas in coffee shops and that helped a lot. Usually baristas can tell you anything: how much revenue, how many customers, etc.​​​​​​​

It is necessary to look at the prices of competitors, what assortment. As a rule, the vast majority of coffee shops offer the same thing in terms of assortment and set approximately the same pricing.

In terms of prices, you shouldn’t break away from the team, especially in the direction of increasing them: at first, the inflated price tag will work against you. As a last resort, prices can be increased in the future.

But as for the assortment, it’s worth being smart and not offering only those drinks that are best sold by your competitors. Having your own special feature on the menu will help you gain popularity faster.

Personal experience

When we opened, we introduced items such as coffee withNutella, cookiesOreo, something no one else in our city did. Many people came to us from other parts of the city just to try an unusual product; in the end, they liked the coffee and became regular customers.

By the way, over time, the range can also be expanded, based on the needs of the audience. This is exactly what we did at Coffee In - we added breakfast - porridge, granola, etc. - to the traditional coffee and baked goods for express coffee shops. The coffee shop does not earn much from such a low-margin product, but its presence allows it to attract new customers.

It is believed that the main target audience of express coffee shops is students. That is why many try to set up a takeaway coffee outlet close to educational institutions. In fact, the public buying coffee to go can be a mixed bag. These are mainly those who work or live in close proximity to your coffee shop.

Investment size

Investments in opening a point of sale of takeaway coffee are small, although here you can “go wild” by buying, for example, an expensive coffee machine (the price of individual copies exceeds 1 million rubles). And yet, at the very beginning there is no point in spending huge sums; it is quite possible to keep within 100-150 thousand rubles.

The main cost items for opening an express coffee shop:

- Renting premises. It’s unlikely that you’ll be able to get off cheap here, since the room, although it shouldn’t be large, should be located in a walkable place. Such areas are quite expensive.

- Repair work. This point is only valid for individual premises. But many coffee shops open in shopping centers, and here, essentially, all that is needed is a bar counter.

- Equipment(coffee machine, coffee grinder). Its cost can be as high as you like, but at first it is better not to buy expensive equipment or even rent it.

Another important point is promoting your coffee shop.

Initially, we simply opened a coffee shop and did not focus on any brand. But later we realized that it is very difficult to survive in a highly competitive market. Therefore, we came up with our own brand and began working on its popularization. At the same time, no funds were provided for promotion - the budget was very small.

In terms of promotion, you should use the maximum of relatively inexpensive channels available to you. For example, a coffee shop must have a sign. Also, if you work in a separate room with panoramic windows, you can brand them, place information about promotions on them, which will bring buyers to you.

An important element in promoting an express coffee shop is cups. They definitely need to be branded, because people most often drink coffee while walking down the street. Thus, passers-by see your logo on the glass, it is imprinted in the subconscious.

Personal experience

At the very beginning of our work, we resorted to the services of promoters, and this also led to good results. But here it is important that the distribution is not thoughtless. Our promoters handed out leaflets with the “second coffee for free” promotion to couples. And this attracted people, they came into our coffee shop and made purchases.

Step-by-step instruction

The main thing in the coffee business is the coffee itself, so as soon as you analyze the market and decide on the assortment, you need to look for coffee suppliers. There are, of course, express coffee shops that prepare their own raw materials, but they are a minority. Most often, a finished product is purchased.

Good coffee is the right percentage combination of several different types of coffee beans and their proper roasting. If you are not very well versed in this issue, it is better to involve a competent partner in your business.

Personal experience

We found a partner who previously worked for a large chain of coffee shops. Moving from a well-paid job with one of the market leaders to a little-known coffee shop at that time was a difficult step, but he took a risk. As a result, I took over all organizational issues: accounting, sales, etc., and my partner managed everything related to coffee.

You need to choose a supplier primarily based on price/quality ratio. Coffee can cost either 500 rubles or 2 thousand rubles per 1 kg. But good coffee doesn't have to be expensive.

At first, we bought coffee for 2,000 rubles per kg, because we believed that the more expensive the product, the better it is. It turned out that the reasonable price was about 1 thousand rubles. Now we have partners in the Chelyabinsk region who roast coffee. They are our main supplier. They source from South America, roast the coffee and prepare the blend just for us.

The second most important element of an express coffee shop is the barista. Fortunately, you are unlikely to encounter a shortage of personnel - today this profession is quite popular: when we were recruiting staff, on the very first day fifty people responded, who set different prices per shift - from 500 to 1.5 thousand rubles. The bad news is that truly competent professionals and disciplined workers are hard to find.

When we first started recruiting baristas, 50 people a day responded. Most of them could have been dismissed in advance, since these are schoolchildren who don’t even know which way to approach the coffee machine. We interviewed a dozen of the remaining specialists, and as a result, another half were eliminated. About five people were invited to go on a test day, where they worked under the leadership of an experienced barista, he watched how they prepared drinks and how well they trained. As a result, there was only one person left with whom we were really ready to work. It is worth noting that not all of those who received invitations went to work.

The profession of a barista is more complicated than it seems at first glance. He must be able not only to make coffee well.

The barista must also be an excellent salesperson, as well as... a psychologist. A coffee shop, even when we are talking about express format, is a place where people come for communication. You need to be able to listen to the client, competently conduct a dialogue with him, while maintaining a balance - conversations should not interfere with work.

Fortunately, not many employees are needed to operate an express coffee shop - only two, working on a 2-by-2 schedule. The average salary for a barista is 30-40 thousand rubles. This includes an administration fee.

In order for a takeaway coffee outlet to generate good revenue, you need to set the correct operating hours - it is important to “catch” the time when pedestrian traffic is most active. We work from 8 to 8 on weekdays and from 12 on Sundays. It’s hard to get up early on Sunday, no one is in a hurry, so there’s no point in opening a coffee shop in the morning. The most active hours on weekdays are in the morning, around 8.00. The next peak is at 12.00, in the evening - at 18.00. The most active days of the week are Tuesday, Thursday and Friday.

But during the day, not a single client may come to you if you choose the wrong place for your express coffee shop. Therefore, this issue is worth paying attention to Special attention.

A takeaway coffee outlet can be located either inside a shopping center, office building or university, or on the street. At the same time, it is important that the traffic is lively; active pedestrian traffic is needed. Therefore, it is advisable to sit down and count exactly how many people pass near your future coffee shop, at what time and what kind of people they are.

Another way is to see what establishments are nearby. The presence of stores of large retail chains is a good sign. As a rule, they thoughtfully choose a location, consider traffic, and explore the area.

But a large number of people around is not always a guarantee of success. Many people decide to locate their express coffee shop at a railway or bus station, guided by the opinion that there is a lot of pedestrian traffic there, which means there will be no shortage of customers. In fact, the majority of transit passengers are not ready to spend 150 rubles on coffee.

But all this is rather an ideal scenario for the development of events. In practice, there are few places where you can actually rent a space and open up. It is difficult to occupy a good room - it will not be empty for months.

The room itself should not be large - 5 sq.m. is enough. area. There are no special repair requirements for an express coffee shop. But it is desirable that the room be branded, decorated in corporate colors.

Documentation

No special permits or licenses are required to open a takeaway coffee shop. But to conduct business according to all the rules, you need to register. How exactly to do this - in the form of an individual entrepreneur or LLC - depends on whether you will work alone or with a partner. In the first case, it is better to register as an individual entrepreneur, in the second - to register an LLC.

As a taxation regime, it is worth choosing a single tax on imputed income. It eliminates the need to report on other types of taxation, such as corporate property tax. The tax rate depends on the number of employees and the area of ​​the establishment, so in the case of an express coffee shop, the payment amount will be small. As OKVED, you must select code 55.30 - “Activities of restaurants and cafes.”

No approvals from the SES, fire inspection or other authorities are required. Just notify government agencies that you have opened. According to the law, you can work safely for the first three years without fear of inspections. Of course, if no one has filed complaints about your activities.

There are also certain restrictions. For example, you can’t open coffee and shawarma in the same place: different sanitary requirements.

Opening checklist

Review of five ready-made business models for selling takeaway coffee.

 

Coffee to go is an attractive offer to cheer up with a delicious drink not immediately, but a little later, in the office or on the road. Or sit with him on a bench in mall. The essence of the business is to sell drinks to go.

To assess business prospects, just look at the numbers. Thus, the Bodriy Den microcoffee chain started in 2012 with a starting capital of 100 thousand rubles. When working in this format, the profitability of coffee is 25-35%. Today, in 2015, you will have to invest more, but the investment amounts are minimal compared to other types of business - on average, 200 thousand rubles are spent on opening a store. The revenue of one kiosk can reach 350 thousand rubles. per month.

The main condition for successful work- you need to open in a busy place, preferably near a transport intersection, central areas or business district. This is especially true for limited-stock outlets that specialize in coffee. But this is a product of impulsive demand; no one will specifically look for it. You can also organize a place in a shopping center - it will also have its own clientele. Baked goods, cakes, chocolate, as well as impulse products (chewing gum, etc.) will help increase your check.

The easiest way to open a coffee shop offering takeaway coffee is as a franchise. In this case, the franchisee receives support, equipment is optional), as well as the opportunity to sell products under famous brand. Franchise conditions, as well as work options, may be different.

Takeaway coffee in video format

Detailed information It’s better to learn about the coffee business from an entrepreneur, a coffee shop owner:

Franchise #1 - Federal chain of coffee bars Coffee Woods

Federal network coffee bars Coffee Woods offer a completely transparent strategy for running a franchise business, which will help you earn from 250 thousand rubles from the second month of operation.

At the beginning of September 2016, the network was represented by 57 points opened by 34 partners. Coffee Woods coffee shops have added their own twist to the franchising business: partners do not pay monthly fees, and a full-fledged advertising campaign is carried out at the start, which is completely free for franchisees. The assortment includes 32 types of coffee and soft drinks.

As for the numbers, they are as follows:

• Lump sum payment - 175 thousand rubles;
• Initial investment (counter, rental premises, coffee equipment, bar equipment) - 200 thousand rubles;
• Advertising company - free;
• Royalties are not provided.

The amount of initial investment may vary depending on the wishes of the partner: the desire to open a coffee shop in a large shopping and entertainment center or in a small premises in a residential area of ​​the city. These and other parameters will change the amount of rent for the premises, the number of employees, equipment, and inventory. Coffee Woods has a special analytical department that calculates the amount of initial investment depending on the wishes of the partner.

What franchisees get:

• Support at each stage of founding and establishing a business;
• Basic package of marketing materials;
• Coffee equipment for rent;
• Assistance in concluding contracts with suppliers;
• Package of training materials;
• Technological maps;
• Team travel to any city to open a coffee shop;
• Consultations 24 hours 7 days a week;
• Projected revenue from 10 thousand rubles per day.

Franchise #2 - microcoffee shop “Beautiful Day”

“Bodriy Den” is a chain of microcoffee shops. One catering point occupies no more than 4 square meters. meters and specializes in selling coffee. The menu may also include baked goods. The format is good for business and shopping centers, but the location must be chosen according to the audience.

The main consumers are modern young people, students, young families, visitors of notaries and lawyers, clients of fitness centers. These are students, office employees, entrepreneurs. Prosperity is also important; not all categories of citizens can afford to buy coffee from 150 rubles. per glass. The highest conversion is observed in business centers consistently 5 days a week; competition here is low. In shopping centers it’s the other way around - the main revenue is on weekends, there’s a lot of competition, you need to stand out from the rest.

The main thing for the micro-coffee shop format is a good location. Moreover, it is not the trafficability of the entire shopping center that is important, but the specific area where the counter will be located. How more people If he sees the sign, the more suitable he will be. Also a good place would be a point in car sales centers; there are microcoffee shops at ski resorts. It’s better to “catch” people at the entrance to the building, because... no one will specifically look for where to buy coffee, especially if the person came on business. Therefore, it is important that the stand is visible.

The cost of renting a meter of area can be from 2 to 50 thousand rubles. depending on the city and building. In this case, work will require from 1.5 to 4 meters - you can install different types of racks. Franchise providers promise a profitability of 20-40% with a turnover of 100-400 thousand rubles.

Features of the coffee-to-go franchise “Cheerful Day”:

• entrance fee - 100 or 490 thousand rubles. depending on the package;
• royalty - no;
• investments - 80-120 thousand rubles. when purchasing a minimum package per rack and Consumables, coffee machine is included in the complete package;
• payback - 6 months;
• The coffee shop's monthly revenue is 150,000 rubles.

To place the rack you will need a 220 V socket; running water is not necessary.

The main things for work are supplied by the franchisor, this is a stand (optional), branded cups, mixtures (consumables are purchased for a fee). Sugar, milk, and baked goods are purchased at local markets.

To open, you can use an individual entrepreneur or LLC, the optimal taxation system is UTII, if not available, the simplified tax system is 6%. A cloud-based CRM-ERP system is used for management; the fee for it is 2-2.5% at the start, and is subsequently calculated based on turnover. Cash machine not used, a receipt printer with a netbook is used. Also at the initial stage, uniforms for staff are purchased. 1-2 baristas are enough to work, depending on the place and time of work. One person is enough in the business center, because... the main flow passes through work time.

What equipment is needed to get started:

• rack;
• information board with menu;
• coffee machine and coffee grinder;
• cash register (netbook, receipt printer, cash drawer);
• bar refrigerator;
• pump and mixer for autonomous water supply.

Additional expenses - loyalty cards, staff uniforms, badges, coin box, operating hours sign, pitcher, tamper, knock box. Consumables - coffee, sugar, cream, milk, branded cups, thermal mugs, lids, napkins, syrups, disposable plates and spoons.

Franchise #3 - chain of fast food restaurants "Uncle Doner"

Takeaway coffee is also offered by the Uncle Doner fast food restaurant chain, and you can open an establishment as a franchise. However, in addition to coffee itself, the restaurant menu includes main dishes (specialty in flatbread with various fillings, burgers, manti, French fries, samsa).

This is a place where you can not only cheer up with a delicious drink, but also have a snack. Such restaurants can be located in food courts in shopping centers, they can be opened on the street, near bus stops, at train stations and bus stations. Due to low prices (coffee costs 55-70 rubles) and the presence of dishes on the menu for a quick snack, clients with below-average incomes also turn to them.

These establishments also sell drinks to-go; the format of these establishments is more understandable to most. Simply put, this is the same shawarma, only in a more civilized form. The founders took a product known to most, improved it, created symbols and corporate identity, and built pleasant pavilions. Visitors are people who happen to be nearby and want to grab a bite to eat. No one will specifically go to Uncle Dörner, so it is important to locate the cafe close to the flow of people. But in this case there are more placement options, since advertising in the form of signs, stands, and promoters will also work. If few people will specifically go for coffee alone, then the drink as part of a full meal has a much better chance, especially since in the establishment you can sit down and take a break from the road.

Franchise features:

• entrance fee - 500 thousand rubles;
• royalty - 3% of turnover;
• payback of the project - 6-18 months;
• return on sales is 17-19%.

In addition to paying the entrance fee, you will also have to spend money on the construction of a pavilion (renting space in the shopping center), as well as equipment (coffee machines, distribution line, display case, menu, etc.).

Franchise #4 - Coffee Like

Coffee Like also offers drinks to go. They work according to the same system as “Beautiful Day”, but in addition to traditional coffee they also add seasonal offerings to the menu. In summer, cooling drinks are better served - fruit cocktails, mojitos. The classic version includes coffee (different varieties and volumes) and tea.

The establishment is a coffee bar and can be located in shopping and business centers, as well as in other places, for example, entertainment centers. A place is rented and a stand is installed. Buyers are mainly young people, students, office workers, entrepreneurs, as well as other visitors. The establishment should be located in a passable place, preferably on the incoming flow (into the building or onto the floor).

There is an option to put up a separate stand on the street and sell coffee without a waiting room. This format is best used in recreational areas (popular city parks, squares, skating rinks), as well as in the central part of cities, especially megacities. The initial costs are minimal - for a stand and equipment for making coffee (coffee machine and coffee grinder). Raw materials are purchased locally, the accounting system is in the cloud.

Franchise features:

• entrance fee - 300 thousand rubles;
• royalty - no;
• investments - 450-700 thousand rubles;
• return on investment - 3 months.

Franchise #5 - GO!coffee

The GO!coffee takeaway coffee franchise allows you to enter the business with minimal investment. The concept of the placement is similar to the takeaway coffee brand “Bodriy Den”. Coffee sales locations are located in shopping and business centers, cinemas, entertainment venues, universities, and office buildings. Workplace located behind the counter. You can also open a pavilion on the street; the drink is in demand at public events and on busy streets. You can locate yourself next to a fast food kiosk that cannot offer customers real bean coffee.

The main difference from the “Bold Day” franchise is that the location can be selected after the conclusion of the contract, i.e. the presence of a potentially attractive point is not a prerequisite.

Possible work formats:

• a coffee shop with a separate entrance (a full-fledged establishment where people come to have a snack and relax, coffee to go is an additional service);
• an island in a shopping center (only open for takeaway);
• shopping pavilion (open for takeaway, can also accommodate several people inside);
• mobile coffee shop (working mainly at large events, as well as on-site service).

The company does not provide racks; it only develops drawings according to which the franchisee manufactures them. Therefore, the care of the place lies entirely with him. You will also need a coffee grinder and coffee machine to open it. They are present in the maximum package. The franchisee purchases all branded consumables from the franchisor, and products from local suppliers. The menu may contain related products - baked goods, sweets, chewing gum.

Franchise features:

• entrance fee - 100, 140 or 220 thousand rubles. depending on the package;
• investments - 150 thousand rubles.

conclusions

Thus, a business selling takeaway coffee may well exist, but one cannot expect much profit from it. But it will not require unaffordable investments either. A good start option for those who want to understand whether they can work with catering. Despite the limited range of services offered, such points give a very clear idea of ​​​​working with food products and serving visitors. In the future, you can develop by increasing the number of coffee shops or expanding the range, as well as changing the format itself (for example, opening a cafe).

According to research, in 2017, about 57% of Russian residents periodically purchased takeaway coffee, and 22% of Russians did this daily. The most active consumers of takeaway coffee were people aged 25 to 44 years old, accounting for about 49% of drink purchases. Other age categories are also showing interest in coffee. Such high and stable demand provided opportunities for business development in the coffee-to-go format.

Point formats

Business in this segment can be launched in the following formats:

• window issuing orders,
• kiosk located on the street,
• counter in a shopping or business center,
• seat.

Business Coffee to go pros and cons

On the one hand, such a business is more flexible. Firstly, assembling the kiosk and stand structures does not require much effort. It is possible to launch a point in a short period of time: for example, the Red Cup network, which has experience in opening businesses, manages to do this in 14 days. Secondly, the amount of initial costs is several times lower than the launch of a full-format establishment Catering: Most formats of a takeaway coffee business, namely the order window, kiosk and counter, require an area of ​​1.5 to 8 m2 - this significantly reduces rent. Thirdly, the structures can be moved to another, more popular location.

On the other hand, special attention should be paid to the location of the enterprise - the “wrong” location will not be able to ensure high traffic. You need to focus on locations close to metro stations, on the way to work, universities. Moreover, there is a lot of competition not only with outlets in this format, but also with “full-fledged” establishments that sell takeaway coffee. Such competition dictates its own rules: it is necessary to monitor opponents, offer a quality product, promotions.

Business profitability Coffee to go

Since most formats, namely the order pick-up window, kiosk and counter, require an area of ​​1.5 to 8 m2, the initial costs of opening a point will be low relative to a full-format coffee shop. The average bill for takeaway coffee enterprises is from 100 to 150 rubles, and the monthly turnover ranges from 100 to 800 thousand rubles. The profitability of a point can reach 24-30%. The payback period for a business in this segment ranges from 2 to 12 months.

Do you need a license to operate a coffee shop?

To create a mobile point for selling coffee, it is optimal to register a company in the individual entrepreneur format and select a taxation scheme for UTII. This taxation system will reduce costs due to the small area of ​​the enterprise and the small number of personnel. Also, within the framework of UTII for individual entrepreneurs, it is not necessary to purchase cash machine, which allows you to print checks on a regular check printing machine. The monthly tax of a point in the format of a kiosk or counter, occupying from 1.5 to 8 m 2, ranges from 3-5 thousand rubles.

Business plan Coffee to go

Opening this business requires the following basic expenses:

Business equipment Coffee to go

It is necessary to purchase a professional coffee machine - a coffee machine for home is not intended for commercial use due to the small volume of containers for grain, water and waste. The choice of equipment is carried out depending on the number of orders per day. If the location is good and, accordingly, there is high traffic and a large number of customers, it is recommended to purchase an automatic coffee machine with grain grinding. It will reduce the order preparation time.

How to choose a coffee machine for a cafe

What else should you pay attention to when choosing a coffee machine when there is a large flow of visitors?

• The functionality of the machine - the more flavors it produces, the more choice the client has.
• The option of heating cups allows you to keep the finished portion of the drink cool.
• Display - will facilitate the process of servicing the barista machine, will highlight when you need to clean the device, add water or coffee.
• The function of pre-wetting the beans will improve the taste of the coffee.
• Adjustment of the degree of grinding (each type of coffee has its own required grinding, which maximizes the taste of the drink).

If traffic is low, the costs of purchasing and operating an automatic coffee machine may not be justified, so you should pay attention to a pod or capsule coffee machine. If the machine does not have a coffee grinding function and you purchase a separate coffee grinder, it is recommended to give preference to a coffee grinder with metal millstones: ceramic ones operate silently, but their service life is not long.

Business Coffee to go: menu and prices

To successfully compete in the segment, it is necessary to provide consumers with high-quality, tasty coffee, as well as keep up with new products. The menu of the largest coffee chains includes from 7 to 14 types of hot drinks, and also includes cold drinks (smoothies, frappes), baked goods (croissants, cakes, buns), additives (marshmallows, syrups, sprinkles). Seasonal menus may be available.

It is also worth thinking about the price at which the products will be offered. A price that is several times higher than that of its closest competitors can reduce the flow of customers or increase their requests. Too much low price raises questions among buyers regarding product quality. Therefore, it is important to set prices according to the “golden mean” principle based on competitive analysis. In 2017, the cost of coffee averaged from 20 to 45 rubles, the average price of a Moscow espresso was 123 rubles, an Americano was 145 rubles, a cappuccino was 194 rubles, and a latte was 216 rubles.

Open your own coffee shop from scratch

The “coffee to go” option is also used by large catering establishments. As of 2017, 35% of consumers buy takeaway coffee from McDonald's, 18% from Shokoladnitsa, and 12% from Starbucks. However, to open such an enterprise, a high volume of investment is required - from 1 million rubles. For example, the initial costs of launching Shokoladnitsa range from 10 million rubles.

Business Coffee to go franchise

The largest chains selling coffee to go, as a rule, develop through a franchising system. Under this form of partnership, companies are given the right to use their business scheme and trademark. In exchange for the secrets of organizing a specific network, the businessman pays fees. Investments to launch a franchise range from 150 thousand to 1.59 million rubles, depending on the format of the enterprise. The lump sum contribution for the coffee-to-go business is from 55 to 370 thousand rubles. Royalty – from 3% to 6% of monthly revenue or a fixed payment of 2.5 thousand rubles.

Brand	Quantity points	Expected payback	Investments	Lump sum contribution	Monthly royalties
Coffee Like	301	From 6 months	From 680 thousand rubles.	From 180 thousand roubles.	4,5%
Cheerful day	172	From 5 to 8 months	312 thousand rubles. / 490 thousand rubles/ 950 thousand rubles.	100 thousand rubles.	0
Go!Coffee	>110		150 thousand rubles/ 160 thousand rubles/ 250 thousand rubles.	55/ 160/ 250 thousand rubles.	2.5 thousand rubles.
Red Cup	53	From 3 to 6 months	490 thousand rubles.		10 thousand rubles.
COFFEE MAKE		From 4 to 12 months	350 thousand rubles.		6%
COFFEE AND THE CITY	>50	From 8 months	Kiosk – 1.5 million rubles/ Room module – RUB 1.37 million/ Coffee bar with boarding in some places - 1.59 million rubles.	370 thousand rubles.	6%
Take & Wake	23	From 3 to 6 months	From 560 to 700 thousand rubles.	200 thousand rubles. - Moscow/ 100 thousand rubles. – other cities	3%